Creativity is medicine.
We treat brands like patients. Diagnose first, prescribe second, never medicate blindly.
The Lab · Philosophy
What we believe.
The Lab isn't a place — it's how we think. Three convictions shape everything we make.
AI is the lab assistant.
It runs the experiments faster so humans can spend their time on taste and judgement.
Small doses, big effects.
We'd rather ship one unforgettable thing than ten forgettable ones.
The Lab · Process
How we work.
Every engagement runs the same four-step protocol. The depth of each step scales with the dosage.
- 01
Diagnosis
A 5-day intake. Founder interviews, market scans, audience listening, brand audit.
- 02
Prescription
A written strategy. Positioning, narrative, channels, measurable hypothesis.
- 03
Synthesis
Concept, design, copy, motion — produced in tight loops with the founder in the room.
- 04
Dosage
Launch, measure, iterate. We track one north-star metric per engagement.
The Lab · Culture
How we live in here.
A studio is its rituals. Here are ours.
Twelve people. No juniors.
Everyone in the room has shipped at scale. The pitch team is the delivery team.
Async by default.
Loom, Linear, two synchronous calls a week. Deep work is sacred.
Studio rituals.
Friday listening sessions. Monthly field trips. A shared playlist that's older than most of us.